2/5/2024 0 Comments Carlos effort gay for fans![]() MLB “is finding success with its YouTube channel”. The NFL is said to have a legion of 1,000 unpaid influencers who promote their content on social media in exchange for access. Per that first article, more than half of NBA fans are under 35 the league’s presence all over social media including TikTok and Twitch is noted. For MLB, things appear especially dire: e-sports were more popular, with MLB ranking sixth, between college basketball and UFC. In a separate poll, one in four 19-to-23-year olds said they watch live sports (42% of adults, half of millennials do), while 39% “never” do. Just 23% of Gen Z (roughly identified as those born between 19) identify themselves as passionate sports fans that’s nearly half the figure for Millenials (42%), and a smaller proportion than those who said they disliked sports (27%, compared to 7% in the prior generation). If you don’t want to believe MLB is dying, you sort of have to ignore Gen Z. It’s not hard to see where the wind blows. Even Adele, probably the world’s most successful active female artist, reports being hectored by her label to “get 14-year-olds to know” who she is. (Halsey, FKA Twigs, Charli XCX, Florence Welch).
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